Tag: reward programs

How to Score Discounts With Customer Loyalty

I’ve written before about using customer loyalty to your advantage. Often, we see “newbie” customers getting rewarded when they sign up for a service or purchase a product. This kinda irks me. I realize that companies need to continually add new users/purchasers to their roster. It’s just part of the market economy and (if they …

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Get Rewarded for Searching: Bing’s Attempt to Take On Google

I’m sure you remember the blind taste test of the ’70’s and ’80’s where Pepsi took on its rival Coke to determine which soft drink people prefer. It was a fairly successful ad campaign for Pepsi as many of the blind taste testers tended to pick Pepsi over Coke. While their methods have been called …

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