
Brand Name vs. No-name Brand: A Price Comparison
I like Yoplait yogurt. I really like Yoplait yogurt, actually. In fact, no other yogurt will do. Dannon? Sorry, not for me. Generic brands? Not a chance. As I was scarfing down a Yoplait Strawberry Kiwi yogurt (easily the best flavor), I wondered how much my commitment to Yoplait is costing me. After examining my