Have you seen one of those commercials selling cell phone coverage? If you haven’t, congratulations…on avoiding every type of advertising on any type of media. These ads are everywhere! Verizon, Sprint, T-Mobile, U.S. Cellular, Cricket – the sheer amount of choices can make your head spin!
After two and half years with Ting mobile (you can read my initial review here), I decided to dip my toe in the water on all of these popular ads to see if I still in a good position. I reviewed the latest ads from each major cell phone carrier and researched what my cost would be in the next two years. For this experiment, I decided to take the deal that was offered on the advertisement and buy an iPhone 6 as an upgrade. Click the titles below to view the ads.
- 1 Ad #1: Sprint – Cutting Cost in Half with the “Can You Hear Me Now” traitor
- 2 Ad #2: T-Mobile – “All In” Lemonade Stand
- 3 Ad #3 Verizon – High Quality “Mic Drop”
- 4 Ad #4 U.S. Cellular “Anywhere” Ad
- 5 Ad #5 Cricket – “Dancing Furry Creatures” Ad
- 6 Wanna win a phone?
Ad #1: Sprint – Cutting Cost in Half with the “Can You Hear Me Now” traitor
The ad is aiming at flipping Verizon customers, which brings up the issue of loyalty. With Ting, I’ve found that I’ve developed some loyalty because rates and have stayed the same, there has been zero hassle of waiting in lines, and I can choose my phone and own it. The advertising for Sprint is crafty in that it applies to 4 lines of cell service. For 2 lines of service, it’s still $100 per month.
2 Year Cost Estimation: $2700
Ad #2: T-Mobile – “All In” Lemonade Stand
This was my personal favorite commercial (although I pride myself on being a commercial-resistant shopper). They offered 2 lines for $100 per month. The “All In” promotion means that taxes, fees, and rates were all included in the price. What’s not included is the cost of the phone – which set me back an additional 40 dollars per month for this experiment.
2 Year Cost Estimation: $3360
Ad #3 Verizon – High Quality “Mic Drop”
Verizon was going for the quality factor to stand out, bragging about all the coverage and reliability awards. It almost hooked me… until I saw the fairly small print that said this great deal for unlimited data was for 4 lines. Ting, while it does have some coverage issues for me personally because it piggybacks off the Sprint network (not great in the great rolling plains of Nebraska), it has been more than sufficient while I’m at home in the Omaha metro area. Plus Ting has really simple flat rates so you actually know what you’re getting into.
In my Verizon shopping, I appreciated the ability to bring my own device. Ting has been great in this aspect too, being that I’ve had 3 different phones in the past year that I activated myself. But purchasing a iPhone 6 on Glyde and bringing this over to Verizon still cost me a pretty penny. The official cost was $70 per line for unlimited data and $40 for a small data chunk (Ting lets you pay based on usage).
2 Year Cost Estimation (unlimited):$3596
2 Year Cost Estimation (low data usage): $2156
Ad #4 U.S. Cellular “Anywhere” Ad
If I really needed cell data while snow skiing or picking apples at the orchard with my wife, I would have been the perfect target audience (I may have gotten a bit cynical at this point watching so many advertisements). The cost of two phones was right around the cost of the others cell giants.
2 Year Cost Estimation: $2890
Ad #5 Cricket – “Dancing Furry Creatures” Ad
Other than the creepy dancing spherical critters, I was intrigued by Cricket wireless. The group save option is a pretty good deal – but with only Allison and I on the plan it didn’t reap a good enough reward. Sorry, creepy dancing spherical critters.
2 Year Cost Estimation (unlimited): $2886
2 Year Cost Estimation (low data usage): $1686
Thankfully, I didn’t have to watch a lame advertisement to review my experience at Ting. The consistency has been great (same low price every month and ability to alert me when I’ve reached certain usage). Ting prides itself on being hassle free, flexible (with Ting you pay for usage as you go), and budget friendly. The folks at Ting have proved to be awesome!
2 Year Cost Estimation (unlimited): $1796
2 Year Cost Estimation (low data usage): $1556
No commercial needed.
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