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One of the most essential things for your online business to succeed, is to prepare well – that means putting in a lot of work before you even launch. It may take longer, but when it’s done right, it will save you time and headaches down the road. So here are five steps you can take to get your business ready.
Your product photographs are everything
It’s been proven that visitors to your website will look at the pictures, before they do anything else.
Normally (well at least in the western world), when we read a page, we start at the top, finish at the bottom, and read left to right.
This is NOT what people do when they look at web pages. They see the images first, then scan the headlines, sub headings and pick out what they are interested in from there.
That’s why having clear, sharp, professional looking images of your products will serve you well. Keep them bright, light, focused, and most of all, consistent. There’s nothing that screams unprofessional than a mish-mash of images. Use a plain white or black background and don’t rush through it.
Describe your items well
Use bullet points to maintain optimum readability. Always include basic information, such as size, colour, weight, dimensions, and any other necessary information.
Too much information isn’t a bad thing, provided your layout is clear.
Categorize and organize your products
If you’re not sure what the best way to do this, have a look at other websites and choose a system that you like.
Your aim is to make it easy for your customers to find what they’re looking for.
Include a search and sort function so they can use keywords to eliminate unwanted goods.
Test your shopping cart software
There’s nothing more maddening for a customer than when the site’s shopping cart crashes and they have to start all over again. Usually they don’t bother and go to your competitors in frustration.
The lesson here is to check your ecommerce software solutions to make sure there aren’t any bugs or problems.
Know your shipping and packaging costs
It’s been proven that customers are more likely to order from you if you offer free shipping.
If you can’t afford to do that, ensure you accurately calculate your shipping and packaging costs. Customers hate being told they have to pay more than what was quoted initially.
Getting your ecommerce business ready is exciting and a lot of hard work, but it will pay off in the end if you do it right.